Taking “ideas worth spreading” into the brand of Vancouver’s newest TEDx event.
The roll out for TEDxStanleyPark needed a team lead to collaborate with the branding and social media teams and take ownership of the visuals – still and motion images. The organizing and strategy teams were small and independent and the creative latitude I was offered was wide open. How could I refuse?
Collaborating with seasoned broadcast journalist Mychaylo Prystupa, we planned this series of video teasers to be accompanied by an article as the conference approached. The aim was to introduce the speakers without giving away their talks. So we set out to create an inspiring series of digital shorts, supported by stills from the conference rehearsal stages and the speakers’ lives.
The results of working with highly motivated and independant teams were a sold out conference and a digital footprint that will set the standard for future events.