After two and a half years of rapid growth, this HVAC company found that it had already outgrown its generic brand. In order to expand further with confidence and project their company culture, they came to Living Blueprint for renaming and rebranding.
Working with the company from top to bottom, we evaluated their business model, researched their industry, interviewed their executive team and spent time on rooftops and in boiler rooms with field technicians. At the end of our process we had complete company buy-in and a name and brand that the company could roll out across the country.