Rebranding and Advertising Strategy
As part of the rebranding process and advertising strategy for the North Peace Savings and Credit Union, I traveled with Art Director Stu Ross all around Fort St. John collecting stories about credit union members and how a specific understanding of the local economy and community made NPSC their financial institution of choice. In addition to capturing these candid interviews, we also shot environmental portraits for print and web materials to support the video campaign.
We were warmly welcomed into people’s homes and business’ to hear story after story of how the credit union stepped in, took a chance and invested in the community. The major banks did not understand boom town economics and were not interested in the individual needs, hopes and dreams of folks living so far away from the financial centres of the country. I hope you enjoy their stories and consider banking with a credit union. I know I will.