Audiences want fresh, short and engaging visual content on the websites they visit. Video is one of the most effective forms of web content, communicating information and ideas both quickly and effectively.
How can your brand message benefit by well-produced video?
Online videos work as brand building tools in the form of interviews, event coverage, endorsements, education and advertising.
We were asked to create a short, integrated print, web and social media campaign for Pacific Coastal Airlines to promote the end-of-summer seat sale, which featured 4 seats for the price of 3 on the same flight, same day. To get at the heart of buyer motivation we conceptualized a qualitative market research approach to the social video. We conducted “man on the street” style interviews, guiding interviewees through a series of questions on dream getaways in northern, coastal BC and their experiences with traveling in groups of four.
Over three days with industry leaders in mobile strategy, social business strategy, content strategy, data strategy and digital maturity, I collaborated with Heron Hanuman to distill the brand of the Digital Strategy Conference in this promo.
The brand launch of Iridia Medical was a real milestone for the company. In this case study we hear from president Vern Biccum and founder Alan Holmes on the value gained through an intensive and introspective process to rebrand as a world-class company.
Joe Roberts was just one of many powerful speakers at TEDxStanleyPark, but easily the most emotionally charged and personally invested. Collaborating with Story Producer, Mychaylo Prystupa, we developed a social media roll-out of teasers like this leading up to the event.
The creative latitude in working with fashion clients is a treasured thing for me. It was a genuine pleasure putting together this video lookbook for the revised vintage brand, Beautiful & Bizarre.
Thrive is a week-long initiative at UBC to promote habits which contribute to positive mental health. Working with the Creative Director, Animator and UBC to put this project together, I’m rather pleased with my first animation production.
A personal endorsement from Quentin Smith, President of Pacific Coastal Airlines for Living Blueprint. Directed, shot and cut by yours truly. It was a lot of fun having access to airplane hangers and to wander around on the tarmac, as well as spend time above the beautiful landscape of northern British Columbia in an amphibious belly-lander; the Grumman Goose.
Drishti Point is a radio podcast for the Yoga community, which is undergoing some structural changes with a new website and looking to grow listenership. I was approached by the show’s producer to create this video spot as part of their integrated social media campaign to visually enforce their brand and generate interest.
United We Can is a mainstay of Vancouver’s Downtown Eastside, providing employment opportunities to marginalized individuals. General Manager Gerry Martin comments on the role Vancity has played in United We Can’s success, in support of Gil Yaron’s bid for Vancity Board of Directors.
Capturing the flavour of your event is always an excellent way of showing how your brand and company culture come together. For internal communications, they unify and align your workforce inclusively. When shared publicly, they reinforce brand and culture with stakeholders and clients.