Brand Building and Building Community
Seeking to engage the community we wanted to empower local champions to could create value and meaningful engagement with the participants of the Modo 8k Spring Run-Off event.
For the running community we decided to create a photo series that captured the participants as heroic athletes. Dramatic lighting and a wide depth of field created these hyper-real portraits of runners as they faced the camera with a sense of pride and accomplishment.
People commented, shared, liked and made these images their own profile pictures on social media! Meaningful engagement followed enthusiasm within the community that only spread with every touch point. Here is a highlight gallery of our results!