Introducing Eco-Friendly Products Into North America
Senotro is pioneering an alternative fire suppression solution, making its way from China into Canada and the United States. With only a handful of ‘found footage’ clips from Chinese demonstrations and a modest budget, they asked what could be done to best pitch the product for commercial contracts.
We showed them the current trend in editorial videos that made great use of footage often sourced from smart phones or camcorders – pixelated, shaky and unprofessional. With a branded intro, dominant motion graphics, a solid script and a professional voice over, the footage took a back seat. In fact, in this editorial style it added to the authenticity of the video.
Strategy Is Key
With a little thought and a modest budget, we were able to execute the project and delivered a leverageable tool for their Vice President of Business Development.
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