Enter New Markets With Video

Introducing Eco-Friendly Products Into North America

Senotro is pioneering an alternative fire suppression solution, making its way from China into Canada and the United States. With only a handful of ‘found footage’ clips from Chinese demonstrations and a modest budget, they asked what could be done to best pitch the product for commercial contracts.

Senotro | Fire Suppression Services

We showed them the current trend in editorial videos that made great use of footage often sourced from smart phones or camcorders – pixelated, shaky and unprofessional. With a branded intro, dominant motion graphics, a solid script and a professional voice over, the footage took a back seat. In fact, in this editorial style it added to the authenticity of the video.

Strategy Is Key

With a little thought and a modest budget, we were able to execute the project and delivered a leverageable tool for their Vice President of Business Development.

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