Money is a very personal subject and banking is a boring subject. But the ethics of banking has been front and centre in our social consciousness as phrases like “too big to fail” and “the ninety nine percent” fill headlines and conversations around the world.

It seemed like perfect timing, when I was approached to work on Gil Yaron’s election video campaign and make my own contribution to this conversation.

Working in tandem with writer and strategist Hilary Henegar, we wanted a message that spoke to these frustrations but educated and empowered viewers. This required a campaign that avoided chanted dogma, pointed to real solutions and provided content in easily digested and sharable chunks.

We came up with this series of short videos that emphasized success and the value of social investing. Interviewing community and business leaders, we condensed their story with relevant visuals and tied that into the values that Gil holds himself.

These videos were shared through each organization’s network to maximize exposure and relevance to the conversations in which their own brands participate.

If these video’s speak to you, I hope you’ll consider moving your money to a credit union and participate in social investment within your own community.

Gil Yaron 2012!

Vancity Powers United We Can

United We Can is a mainstay of Vancouver’s Downtown Eastside, providing employment opportunities to marginalized individuals. General Manager Gerry Martin comments on the role Vancity has played in United We Can’s success, in support of Gil Yaron’s bid for Vancity Board of Directors.

Vancity Powers Lunapads

Suzanne Siemens and Madeleine Shaw, co-founders and owners of Lunapads, share how Vancity contributed to the success of their small business and the importance that Lunapads plays in local economic development. Lunapads endorses Gil Yaron for Vancity Board of Directors.

Vancity Powers Climate Smart

Climate Smart offers local businesses education and support in reducing their greenhouse gas emissions. Executive director Elizabeth Sheehan reflects on Vancity’s role in supporting their work and expanding their reach as she endorses Gil Yaron for Vancity Board.

Gil Yaron is running for Vancity’s Board of Directors. As a Vancity member, your vote is important. Vancity manages $18.5 billion dollars on our behalf. Gil wants to ensure that Vancity’s mandate continues to use our collective assets to enrich the social and environmental fabric of our community. Please visit his election site at gilyaron.ca and vote! Thank you.

This video is my first collaboration with Hilary Henegar. More in the wings.

This an inspiring little talk by Johnathon Vaughn Strebly on some of his personal work in The Tattoo Project.

I was fortunate to be part of the Interesting Vancouver 2011 event and shot the b-roll footage used to put together the video intro here. Thanks to Ryan Mah (@Unisonpress), Jana Hanova and Jake Hermiston for the video production.

I shot some video while covering this event and put together this little ‘added value’ video for the peeps at Flight Centre. Hope you all enjoy it!

My latest digital short is a collaboration with my neighbour, a very cool ten year old.

puppeteering by Zoe Kelly

music by Daft Punk

Here is a behind-the-scenes shot from a digital short I assisted >>AREML in shooting last weekend. It stars the vivacious and voluptuous Lydia DeCarlo as a femme fatale getting ready for a night on the town. Watch part two to see how she ends the evening as a hot mess, smoking and drinking vodka straight from the bottle.

As a creative exercise I decided to branch out into video. I’m dating myself but this is the first time I’ve edited video since the days of magnetic tape. I really have to marvel again at the evolution of tools that are so widely available these days.

The little ditty is by Magnetic Fields, which inspired this toy robot and monster love story.