August 29, 2014
Johnathon Strebly participating in the ice bucket challenge
Why is the Ice Bucket Challenge such a success? While our social media feeds are reaching the saturation point with the ALS ice bucket challenge, the viral sensation is definitely worth looking at more closely from a strategic perspective. As of August 29th, 2014, the ALS Association has exceeded $100 million in donations from people...


Trevor Jansen